The What and Why of SEO in 90 Seconds

SEO or Search Engine Optimization is the term used for creating a web presence that best follows the search engine rules. For example the most popular search engine is Google. Google is primarily an advertising company or corporation. As a corporation their goal is profit maximization. When we search we often click on the paid ads at the top or on the right side, each time we do that companies pays Google. They make billions of dollars off of this. The more people that use Google even for organic search means the more people click on the paid ads which means the more money Google makes. Their goal for search is to get the most people, they do this by providing the best results. If you searched homes in Utah and saw results for South African Restaurants you would get frustrated pretty quick and quit using Google.

Google (and the other search engines) create algorithms that are basically a set or rules for who is ranked the highest. If you follow their rules the best you are the number one result. We don’t really have a say in the rules, Google can and does change them, but remember their number one goal is to give the person searching the best results so they search more and always use Google. So SEO is first making sure your users have the best possible experience on your website and second following the rules that we understand!

SEO is first making sure your users have the best possible experience on your website and second following the search engine rules that we understand!

SEO is a process of making changes both to your website (on-page factors or rules) and to other sites that interact with you (off-page factors). You evaluate how you are following the rules and makes changes to follow them better and provide a better experience for your users.

That about sums up the What and Why of SEO,